management practices in advertising agencies also need some transformation. Through exploring management innovation principles … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive … management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities …

This article puts forward an approach to systemic understanding of innovation outsourcing types based on the …, and development of theoretical and applied approaches to identifying types of innovation outsourcing in order to establish … a theoretical and methodological foundation for organisations to create their own unique models of innovation …

Our study aims at shedding light on the organizational mechanisms that produce differences in the firms' innovation … fruitful for innovation. There are vast differences in the organizational practices leading to more innovation both between the … small and large firms, and between the firms that are functioning in high- and low-tech industries. While innovation in the …