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Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups
DeSarbo, Wayne S.; Jedidi, Kamel; Schendel, Dan - 1991
for parameter estimation. A marketing strategy application is provided with an analysis of PIMS data for a set of firms …
Persistent link: https://www.econbiz.de/10009477261
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Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes
Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
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Dynamic management in marketing
Alexander, Ralph S.; Berg, Thomas L. - 1965 - 1. print
Persistent link: https://www.econbiz.de/10000608419
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter - 1999
Persistent link: https://www.econbiz.de/10000677452
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Industrial marketing management : text and cases
Haas, Robert W. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697400
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The practical approach to marketing management
Morse, Stephen - 1967
Persistent link: https://www.econbiz.de/10000567605