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Foster’s Lager: From Local Beer to Global Icon
White, Leanne - 2009
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009478042
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An empirical examination of the stakeholder strategy matrix
Polonsky, Michael Jay; Scott, Don - 2005
Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...
Persistent link: https://www.econbiz.de/10009478075
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Close menu-planner/supplier relationship vital for successful new product development
Roberts, Linda Margaret - 2001
There has been little research undertaken on foodservice buying behaviour and so there are no models to describe it. This is of concern, for when suppliers develop new foodservice products they need to understand the purchasing decision process and the factors that affect the purchasing...
Persistent link: https://www.econbiz.de/10009478079
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Incremental innovation and business performance: small and medium-size food enterprises in a concentrated industry environment
Bhaskaran, Suku - 2005
Past studies have analyzed issues pertaining to the definition of innovation, methods of measuring innovation and the relationship between organizational characteristics and innovation orientation. Extant studies have adopted a large business or a technologically intense context of study. By...
Persistent link: https://www.econbiz.de/10009478086
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Evaluating an extended relationship marketing model for Arab guests of five-star hotels
Shammout, Ahmad Bahjat - 2007
Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship...
Persistent link: https://www.econbiz.de/10009481033
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A new approach to performance measurement using data envelopment analysis: implications for organisation behaviour, corporate governance and supply chain management
Manzoni, Alex - 2007
corporate governance (CG), organisation behaviour (OB) and supply chain management (SCM) because these factors determine the … various stages of the supply chain, the style of management and design of organisation, as well as the need to be able to … measure qualitative contributors, such as CSR, to organisation performance. In all instances of performance management however …
Persistent link: https://www.econbiz.de/10009481035
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Economics of venue selection for special sporting events: with special reference to the 1996 Melbourne Grand Prix
Gamage, Ari; Higgs, Bronwyn - 1997
Venue selection for major sporting attractions can be a highly politicised decision making process. Due to the sometimes controversial nature of venue selection, politicians can be circumspect on related issues including potential economic impacts. This was the case with the Australian Formula 1...
Persistent link: https://www.econbiz.de/10009481036
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Marketing Cultural Attractions: Understanding Non-Attendance and Visitation Barriers
Kay, Pandora; Wong, Emma; Polonsky, Michael Jay - 2009
Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009481040
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Performance measurement in small motels in Australia
Bergin-Seers, Sue; Jago, Leo Kenneth - 2007
performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and … performance measurement by utilising a small number of key measures to monitor results and to review management activities. …
Persistent link: https://www.econbiz.de/10009481061
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Benchmarking small business performance: barriers and benefits
Bergin-Seers, Sue - 2000
Benchmarking is now a commonplace term in business and many definitions have been proposed. Despite its increasing popularity there is growing evidence that it is often used incorrectly. ?Benchmarking? seems to be confused with competitive comparison studies, which are simply a component part of...
Persistent link: https://www.econbiz.de/10009481063