Chard, Chris R.; Hyatt, Craig; Foster, William M. - In: Sport, Business and Management: An International Journal 3 (2013) 3, pp. 246-259
understand not‐for‐profit organizational assets, including physical, financial, employee/supplier, customer, and organizational …. Findings – This paper offers empirical insights about the assets and obstacles facing the OUA hockey league and its teams. For … example, players, coaches, affiliation with universities, and the hockey product are noted assets. Obstacles for strategic …