Sustainability has become a major global topic for the last two decades which creates opportunities as well as threats to corporations. In spite of the fact that the economic success of many companies has been influenced substantially by sustainability issues strategic management is very often...

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...