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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred; Rohlmann, Peter - 2023
Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports … marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in … sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. …
Persistent link: https://www.econbiz.de/10013504610
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Entrepreneurial marketing for SMEs
Cacciolatti, Luca; Lee, Soo-hee - 2015
Persistent link: https://www.econbiz.de/10011383455
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Erfolgreiche Führung in Klein- und Mittelunternehmen : eine empirische Studie zur DOB-Branche
Reckhaus, Hans-Dietrich - 1993
Persistent link: https://www.econbiz.de/10000875384
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Ėkonomika Povolžʹja : materialy četvertoj Vserossijskoj naučno-techničeskoj konferencii, 19 aprelja 2005 g.
Prochorenko, A. A. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003310894
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Dem Handwerk gehört die Zukunft : Trends und Marketingempfehlungen bis 2015
Hehenberger, Christian - 2006
Persistent link: https://www.econbiz.de/10003411579