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Part 1. The Main Ingredients and Positions -- Chapter 1. The Three MuskEUteers: Pushing and Pursuing a "One for All, All for One" Triple Transition: Social, Green and Digital -- Chapter 2. Denica 2.0 and Tactical Management Information System (TMIS) -- Chapter 3. Key Directions for the New...
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This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
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Quality initiatives have become widespread in recent years. However, the diverse meanings attached to quality initiatives make it a seductive and slippery philosophy of management and an elusive topic of study. Many books champion the cause of quality management but few address its meaning or...
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This article contains a model of a practical conduction of empirical research with the use of the Delphi method deriving from the group of inventive methods. Research material includes tools which directly determine management and operation of contemporary economic organisations. Identification...
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