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"We measure the impact of individual managerial beliefs on corporate financing. First, managers who believe that their … firm is undervalued view external financing as overpriced, especially equity. We show that such overconfident managers use …
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Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and...
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