sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …

Background: This paper is the first-ever discussion of sport logistics as an intersection of the academic disciplines … of logistics and sport management. Methods: It reviews past literature and states that logistics in sport is widely … overlooked in academic literature. It illustrates the importance and pervasive nature of logistics in the sport industry and …