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A Survey of Management Science Applications of the Deterministic Maximum Principle
Sethi, Suresh - 2014
principle to the three functional areas of management: Finance, Production, and Marketing. The specific problems represented by …
Persistent link: https://www.econbiz.de/10013069528
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Recent Trends in Business, Management & Tourism - Volume II
in Business, Management & Tourism, International Conference - 2014
With the rapid development in business and technology, enterprises are now facing competition that is fiercer than ever before. How to assist enterprises in gaining competitive advantage via business innovation and technologies has become a crucial issue. A solution to these contemporary issues...
Persistent link: https://www.econbiz.de/10013054900
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Strategic Belief Management
Foss, Nicolai J. - 2007
While (managerial) beliefs are central to many aspects of strategic organization, interactive beliefs have been rather neglected. In an increasingly connected and networked economy, firms confront coordination problems that arise because of network effects. The capability to manage beliefs will...
Persistent link: https://www.econbiz.de/10014051054
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Managing Retail Shrinkage Management : An Indian Experience
Dutta, Dr.Sumanta - 2013
The shrinkage or fraud in retail is a key issue that is becoming a cause of concern for Indian retailers.Various categories of fraud constitute a major component of the shrinkage. Among the factors responsible for shrinkage losses, employees and vendors are critical factors that need to be...
Persistent link: https://www.econbiz.de/10014039050
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian; Jones, Calvin - 2009
Persistent link: https://www.econbiz.de/10004926478
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian; Jones, Calvin - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009497047
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Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd; Beck, Maria - 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben … aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu …, im Gegenteil, dies ist eine grundsätzliche Aufgabe von Werbung. Doch worin besteht der Reiz des Influencer Marketing …
Persistent link: https://www.econbiz.de/10012218950
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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd; Beck, Maria - Fachhochschule Reutlingen / European School of Business - 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben … aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu …, im Gegenteil, dies ist eine grundsätzliche Aufgabe von Werbung. Doch worin besteht der Reiz des Influencer Marketing …
Persistent link: https://www.econbiz.de/10012217306
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Behind the screen : content moderation in the shadows of social media
Roberts, Sarah T. - 2019
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface to the Paperback Edition -- INTRODUCTION. Behind the Internet -- ONE. Behind the Screen -- TWO. Understanding Commercial Content Moderation -- THREE. Screening in Silicon Valley -- FOUR. "I Call Myself a Sin-Eater" --...
Persistent link: https://www.econbiz.de/10013447273