Managers are faced with the challenge of an ever-changing environment, ranging from increasing globalisation, through the technologization of physical processes, to virtual ways of communicating. The response to this has been a gradual shift from rule-based to value-based management styles and...

The case described in this article is based on an innovation project at Ericsson Denmark in 1997. The project has been called the home communication concept (HCC), and represents the response of a major ICT manufacturer to the reshaping of the telecom market, paved by Internet technology. The...