Showing 1 - 2 of 2
Purpose – The author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how...
Persistent link: https://www.econbiz.de/10014845330
Purpose – The author has previously written about the concept of “strategic market position” (SMP). Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how...
Persistent link: https://www.econbiz.de/10014845337