Thach, Elizabeth C.; Thoraya Halhoul, Ms; Robertson, Jay - In: International Journal of Wine Marketing 17 (2005) 1, pp. 5-27
across the US. A total of 33 management practices were identified using a qualitative content analysis methodology; including … the major categories of management communication, hiring, training, and positive incentive systems. Results suggest areas … for future research, as well as simple and cost‐effective management practices which wineries and vineyards can implement …