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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
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Managerial applicability of graphical formats to support positioning decisions
Cornelius, Britta; Wagner, Udo; Natter, Martin - In: Journal für Betriebswirtschaft : management review … 60 (2010) 3, pp. 167-201
Persistent link: https://www.econbiz.de/10008796436
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Understanding a firm's openness decisions in innovation
Drechsler, Wenzel; Natter, Martin - In: Journal of business research : JBR 65 (2012) 3, pp. 438-445
Persistent link: https://www.econbiz.de/10009507167
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Understanding a Firm’s Openness Decisions in Innovation
Drechsler, Wenzel; Natter, Martin - 2013
The degree of openness in innovation, ranging from closed to multiple levels of openness, is a key strategic decision for managers. Therefore, this study aims to carefully investigate the underlying drivers of openness. A major result of this study is that the degree of openness underlies...
Persistent link: https://www.econbiz.de/10014175682