Purpose – This article seeks to distinguish between rhetorical and cognitive metaphors and argues in favor of “pushing past the fault line.”. Design/methodology/approach – Too much of strategy is locked in a toolbox approach that often makes solutions appear much easier than they are....

Purpose – To convey the findings of an investigation into the relationship between poetry and business thinking, which began with the hypothesis that regular reading and analysis of poetry and its levels of meaning, subtle verbal and nonverbal contextual nuances, emotional content, and...

Purpose – Business leaders, in increasing numbers, are looking to the creative power of the arts in their efforts to manage strategic change, to enhance innovation, or to strengthen corporate cultures. In this case study, we focus attention on what is widely regarded as one of the world's most...

Purpose – The purpose of this paper is to give the reader a first‐hand view of why and how a major global corporation uses arts‐based learning, from the perspective of its Chairman and CEO. Design/methodology/approach – This paper is an interview with Harold (Terry) McGraw III, Chairman...