Purpose – To draw lessons from Peter Ducker's change of heart during the half‐century between The Practice of Management in 1954 and his death in 2005. Design/methodology/approach – Commissioned for the viewpoint series, with permission to think aloud. Findings – Concludes that marketing...

Are nations successful because of their national characteristics or because of the characteristics of the companies located there? The subject is discussed in a new book review. Secondly, an article is reviewed, offering a number of research propositions, which ideally should be observed if an...