Grundvåg Ottesen, Geir; Foss, Lene; Grønhaug, Kjell - In: European Journal of Marketing 38 (2004) 5/6, pp. 593-607
This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to...