The macromarketing system is largely the function of many micromarketing decisions made each day. But this connection has not been probed thoroughly in the macromarketing literature, and there is a need for conceptual frameworks that can successfully link the challenges of effective...

Conducive forms of leadership have demonstrated the ability to improve diversity-related consequences, particularly a climate that supports differences as well as encouraging the inherent value of diverse employees. In this study, we aim to examine the mediating effects of diversity climate...