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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
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2
You get what you pay for : the effect of top executives' compensation on advertising and R&D spending decisions and stock market return
Currim, Imran S.
;
Lim, Jooseop
;
Kim, Joung W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782921
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3
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
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