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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Examining the use of sales force management practices
Reid, David A.
;
Plank, Richard E.
;
Peterson, Robert M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 974-986
Persistent link: https://www.econbiz.de/10011773576
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