The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial...

The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts --...