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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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The emperor's new tweets
Hirsch, Peter B. - In: Journal of business strategy 35 (2014) 4, pp. 52-56
Persistent link: https://www.econbiz.de/10010417446
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Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.; Anderson, Betsy; Nhotsavang, Mary - In: Journal of communication management : an international … 19 (2015) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca; Soliman, Mohammad; Ul Haq, … - In: HR analytics and digital HR practices : digitalization …, (pp. 25-50). 2022
Persistent link: https://www.econbiz.de/10012872773
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CEOs’ social media messages, perceived personality and M&A decisions
Gay, Evelyn - 2020
We explore the possibility of using CEOs' social media messages to measure their personality. We use independent observers to measure CEOs' perceived personality based on the popular Big Five personality model. We use M&A initiations to validate the quality of our Big Five personality measures....
Persistent link: https://www.econbiz.de/10012850426
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Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
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How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela; Sicilia, Maria; Verlegh, Peeter - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
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Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.; Zhang, Zili; Zhang, Ziqiong; Singh, Amrik; … - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
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Changing Banner Ad Executions on the Web : Impact on Clickthroughs and Communications Outcomes
Chatterjee, Patrali - 2006
Online advertisers change banner ad executions to overcome negative returns from repetition, improve clickrates and communication outcomes. We investigate the effect of level of repetition to banner ads, same and varying ad executions and consumer navigation orientation on behavioral response...
Persistent link: https://www.econbiz.de/10014058536
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Online-Know-how für Manager : 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern
Beilharz, Felix - 2016
So recherchieren Sie treffsicher und knüpfen wertvolle Kontakte: effektives Networking mit Xing, LinkedIn, WhatsApp -- So gestalten Sie Ihre Eigen-PR wirkungsvoll: persönliche Website, SEO-Tools, Google Analytics, Blog, SlideShare, Twitter, Facebook, YouTube -- So sortieren Sie Ihre...
Persistent link: https://www.econbiz.de/10014020329