Gannon, Judie; Roper, Angela; Doherty, Liz - In: International Journal of Contemporary Hospitality Management 22 (2010) 5, pp. 638-658
Purpose – The international hotel industry's growth has been achieved via the simultaneous divestment of real estate portfolios and adoption of low risk or “asset light” market entry modes such as management contracting. The management implications of these market entry mode decisions have...