Reed, Richard; Storrud‐Barnes, Susan F. - In: Management Decision 48 (2010) 7, pp. 1080-1089
Purpose – Real‐options have moved from being an academic theory to a decision‐making tool that is being used by managers. The thinking underpinning real options has remained true to its financial options‐pricing heritage, which means that it is based on an assumption of managerial...