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Customer-dominant logic: found...
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Managers
Relationship marketing
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Strandvik, Tore
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European management journal
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ECONIS (ZBW)
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"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.
;
Heinonen, Kristina
;
Ostrom, Amy L.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
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2
The mental footprint of marketing in the broadroom
Strandvik, Tore
;
Holmlund, Maria
;
Grönroos, Christian
- In:
Journal of service management
25
(
2014
)
2
,
pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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3
Digitalization challenging institutional logics : top executive sensemaking of service business change
Holmlund, Maria
;
Strandvik, Tore
;
Lähteenmäki, Ilkka
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011602748
Saved in:
4
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
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