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Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of business enterprises from the manufacturing sector in the Czech...
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effects, among manufacturing firms in three NMS: the Czech Republic, Hungary and Poland. It is based on a survey of firms …
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European new member states of the European Union: the Czech Republic, Hungary and Slovakia. All the three export huge …
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