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Manufacturing industries
Marketing management
11
United Kingdom
11
Marketingmanagement
9
Business and Administrative studies
7
Großbritannien
7
Marketing
5
Strategisches Management
5
Strategic management
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Firm performance
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Marketing strategy
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Tourism
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Unternehmenserfolg
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Cognition
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Competitive advantage
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Einzelhandel
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Flexibility
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Industrie
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Market orientation
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Retail trade
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Retailing
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Tourism marketing
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Tourismusmarketing
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USA
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Absatz
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Belief systems
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Betriebsführung
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Betriebsplanung
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Beziehungsmarketing
1
Clusters
1
Cognitive content
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Competence
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Competitive differentiation
1
Corporate planning
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Decision making
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Department stores
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Dienstleistungsmarketing
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Greenley, Gordon E.
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European journal of marketing : EJM
1
Journal of management studies : JMS
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ECONIS (ZBW)
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An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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2
An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E.
- In:
European journal of marketing : EJM
16
(
1982
)
7
,
pp. 3-15
Persistent link: https://www.econbiz.de/10001071486
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