Cao, Yong; Zhao, Li; Nagahira, Akio - In: Nankai Business Review International 2 (2011) 1, pp. 98-113
Purpose – The purpose of this paper is to explore fuzzy front end (FFE) of new product development (NPD) in Japanese manufacturing companies and report on the key factors for success with regard to the front end activities of NPD. Design/methodology/approach – On the basis of the literature...