Kristianto, Yohanes; Ajmal, Mian M.; Sandhu, Maqsood - In: The TQM Journal 24 (2012) 1, pp. 29-46
Purpose – The purpose of this paper is to present the results of a survey of customer satisfaction with regard to the strategy of total quality management (TQM) adopted in a wheat flour milling company. Design/methodology/approach – A survey was conducted to learn more about customer...