Ringo, Denis Samwel; Tegambwage, Amani Gration; … - In: Cogent business & management 9 (2022) 1, pp. 1-21
This paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of … risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research … effect of proactiveness on export performance was revealed (β = −0.1748 and p < 0.001). Risk-taking was found to be a …