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~subject:"Markenartikel"
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Markenartikel
Theorie
39
Theory
39
Theory of the firm
14
Theorie der Unternehmung
13
Strategisches Management
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Bargaining theory
10
Diversification
10
Diversifikation
10
USA
10
United States
10
Verhandlungstheorie
10
Unternehmensplanung
9
Competitive strategy
8
Strategic management
8
Wettbewerbsstrategie
8
Communication
7
Game theory
7
Kommunikation
7
Spieltheorie
7
Incomplete contract
6
Leistungsanreiz
6
Performance incentive
6
Strategische Planung
6
Unvollständiger Vertrag
6
Brand
5
Contract
5
Decision
5
Entscheidung
5
Product quality
5
Produktqualität
5
Vertrag
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game theory
5
Arbeitsgruppe
4
Contract theory
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English
5
Undetermined
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Wernerfelt, Birger
7
Montgomery, Cynthia A.
1
Sappington, David E. M.
1
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The journal of business : B
3
Brand management ; Vol. 1
1
Journal of economic behavior & organization : JEBO
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Rand journal of economics
1
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ECONIS (ZBW)
7
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1
Risk reduction and umbrella branding
Montgomery, Cynthia A.
- In:
The journal of business : B
65
(
1992
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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2
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
-
2010
Persistent link: https://www.econbiz.de/10003924094
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3
Brand loyalty and user skills : fin. vers. received April 1985
Wernerfelt, Birger
- In:
Journal of economic behavior & organization : JEBO
6
(
1985
)
4
,
pp. 381-385
Persistent link: https://www.econbiz.de/10002997249
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4
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
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5
Advertising content when brand choice is a signal
Wernerfelt, Birger
- In:
The journal of business : B
63
(
1990
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
Saved in:
6
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
- In:
The Rand journal of economics
19
(
1988
)
3
,
pp. 458-466
Persistent link: https://www.econbiz.de/10001066269
Saved in:
7
To brand or not to brand? : a theoretical and empirical question
Sappington, David E. M.
;
Wernerfelt, Birger
- In:
The journal of business : B
58
(
1985
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10002736999
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