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~subject:"Markenartikel"
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Markenartikel
Vereinigte Staaten
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USA
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Stern, Louis W.
2
Engel, James E.
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California management review
1
Proceedings of the Winter Conference of the American Marketing Association
1
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ECONIS (ZBW)
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1
The new world of private brands
Stern, Louis W.
- In:
California management review
8
(
1966
)
3
,
pp. 43-50
Persistent link: https://www.econbiz.de/10002928437
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2
The influence of brand preference on the perception of brand names
Engel, James E.
;
Stern, Louis W.
- In:
Proceedings of the Winter Conference of the American …
(
1964
),
pp. 197-211
Persistent link: https://www.econbiz.de/10003540283
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