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Markenartikel
Marktforschung
11
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Massy, William F.
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Frank, Ronald E.
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Frank, Ronald Edward
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Journal of marketing research : JMR
1
The journal of business : B
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ECONIS (ZBW)
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Market segmentation and the effectiveness of a brand's price and and dealig policies
Frank, Ronald E.
;
Massy, William F.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10002209713
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2
Self position and space effects on sales
Frank, Ronald Edward
;
Massy, William F.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 59-66
Persistent link: https://www.econbiz.de/10002209992
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