Narrow search
Showing 1 - 4 of 4
Cover Image
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca - In: The Routledge companion to contemporary brand management, (pp. 3-12). 2016
Persistent link: https://www.econbiz.de/10011515337
Cover Image
The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
Cover Image
Measuring brand choice in the older customer segment in Japan
Singh, Jaywant; Dall'Olmo Riley, Francesca; Hand, Chris; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 347-368
Persistent link: https://www.econbiz.de/10009562257
Cover Image
Audience behaviour or buyer behaviour : what can models of brand buying behaciour say about arts audiences?
Hand, Chris; Dall'Olmo Riley, Francesca - In: International journal of arts management 19 (2016) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011598910