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Der Einfluss von Unternehmensr...
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Markenartikel
Consumer behaviour
120
Konsumentenverhalten
117
Deutschland
112
Germany
111
Marketing
76
Beziehungsmarketing
56
Relationship marketing
56
Theorie
43
Theory
42
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39
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38
Corporate reputation
36
Firmenimage
36
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35
Marketingmanagement
35
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30
Luxusgüter
30
Unternehmen
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Social web
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E-commerce
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Wiedmann, Klaus-Peter
11
Walsh, Gianfranco
5
Hennigs, Nadine
4
Labenz, Franziska
2
Schmidt, Steffen
2
Wüstefeld, Thomas
2
Aiello, Gaetano
1
Albrecht, Arne K.
1
Bachmann, Frank
1
Baker, Thomas L.
1
Behrens, Stefan
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Berking, Ines
1
Bettels, Jannick
1
Buxel, Holger
1
Chari, Simos
1
Daryanto, Ahmad
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Donvito, Raffaele
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Dzenkovska, Julija
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Evanschitzky, Heiner
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Godey, Bruno
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Grant, Ian
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Gückel, Ramona
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Haase, Janina
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Hofacker, Charles F.
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Ifie, Kemefasu
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Journal of business research : JBR
3
The journal of brand management : an international journal
3
Schriftenreihe Marketing, Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of services technology and management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of general management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
The journal of media economics
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ECONIS (ZBW)
16
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1
Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala
Walsh, Gianfranco
;
Kilian, Thomas
;
Buxel, Holger
; …
- In:
Die Unternehmung : Swiss journal of business research …
63
(
2009
)
2
,
pp. 158-177
Persistent link: https://www.econbiz.de/10003841580
Saved in:
2
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
3
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
4
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
5
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
6
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
7
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
8
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
9
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
10
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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