Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Accessibility or Diagnosticity...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
17
Konsumentenverhalten
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Brand image
6
Markenimage
6
USA
6
United States
6
Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
Wahrnehmung
4
Zeit
4
Advertising effects
3
Charity
3
Consumer goods
3
Culture
3
Experiment
3
Fundraising
3
Japan
3
Konsumgüter
3
Kultur
3
Marketing theory
3
Marketingtheorie
3
Nonprofit organization
3
Nonprofit-Organisation
3
Spain
3
Spanien
3
Werbewirkung
3
Wohltätigkeit
3
Advertising planning
2
Behaviour
2
Comparison
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Reprint
4
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
more ...
less ...
Language
All
English
7
Author
All
Aaker, Jennifer
7
Benet-Martínez, Verónica
3
Brasel, S. Adam
3
Fournier, Susan
3
Garolera, Jordi
3
Published in...
All
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
1
Report / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
6
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
7
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
