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Markenartikel
Consumer behaviour
82,817
Konsumentenverhalten
80,337
Italien
63,227
Italy
41,075
Relationship marketing
26,164
Beziehungsmarketing
25,490
Social Web
20,560
Social web
20,529
Theorie
16,103
Theory
15,813
Deutschland
11,809
Germany
10,581
Learning
10,064
Brand management
8,867
Markenführung
8,819
USA
8,549
Online-Marketing
8,488
Internet marketing
8,388
Food industry
8,308
Customer satisfaction
8,212
United States
8,122
Kundenzufriedenheit
8,007
Ernährungsindustrie
7,884
Lernen
7,326
Brand image
7,297
Markenimage
7,256
Online-Handel
6,499
Online retailing
6,480
Service quality
6,445
Dienstleistungsqualität
6,395
Electronic Commerce
5,903
E-commerce
5,700
Großbritannien
5,319
Frankreich
5,113
United Kingdom
4,837
Einzelhandel
4,828
Retail trade
4,759
Brand
4,608
Schätzung
4,604
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Undetermined
2,180
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680
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Article
3,692
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906
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2
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3,362
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315
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151
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128
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120
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Conference paper
44
Konferenzbeitrag
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41
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34
Sammelwerk
34
Bibliografie enthalten
17
Bibliography included
17
Case study
15
Fallstudie
15
Aufsatzsammlung
14
Konferenzschrift
10
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8
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7
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3
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3
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2
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2
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1
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4,297
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280
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9
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Fournier, Susan
23
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
De Chernatony, Leslie
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Veloutsou, Cleopatra
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Sharp, Byron
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Khan, Imran
10
Melewar, T. C.
10
Bagozzi, Richard P.
9
Gierl, Heribert
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
4
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
1
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Journal of business research : JBR
237
The journal of brand management : an international journal
204
The journal of product & brand management
175
Journal of retailing and consumer services
149
Psychology & marketing
64
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
38
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
34
Journal of strategic marketing
32
Journal of international consumer marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of the Academy of Marketing Science
30
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
European journal of marketing
23
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of promotion management : JPM
23
SpringerLink / Bücher
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of retailing
21
International journal of market research
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
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Source
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ECONIS (ZBW)
4,567
USB Cologne (EcoSocSci)
23
EconStor
9
OLC EcoSci
1
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1
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
3
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
4
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
5
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
8
How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
Saved in:
9
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
10
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
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