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Markenartikel
Consumer behaviour
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Robinson, Stefanie
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Journal of advertising research
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
2
A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of business research : JBR
92
(
2018
),
pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
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