//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Detecting gender item bias and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Beziehungsmarketing
18
Consumer behaviour
18
Relationship marketing
18
Konsumentenverhalten
15
Australia
12
Brand management
12
Markenführung
12
Internet
10
Marketing
8
Customer satisfaction
7
International marketing
7
Internationales Marketing
7
Market research
7
Marktforschung
7
Measurement
7
Australien
6
Brand image
6
Kundenzufriedenheit
6
Markenimage
6
South Africa
6
Advertising
5
Brand
5
Lieferantenmanagement
5
Marketing management
5
Marketingmanagement
5
Messung
5
Social marketing
5
Supplier relationship management
5
Theorie
5
Theory
5
B-to-B-Marketing
4
Business-to-business marketing
4
C-OAR-SE
4
Dienstleistungsqualität
4
Internet marketing
4
Marketingforschung
4
Multinationales Unternehmen
4
Online-Marketing
4
Performance measurement
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ewing, Michael
5
Matanda, Margaret J.
2
Nyadzayo, Munyaradzi W.
2
Campbell, Colin L.
1
Cooper, Holly B.
1
Jevons, Colin P.
1
Khalil, Elias L.
1
Mackay, Thomas
1
Newton, Fiona
1
Treen, Emily
1
Windisch, Lydia
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
Saved in:
2
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
4
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
5
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->