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The role of brand characterist...
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Markenartikel
Brand management
758
Markenführung
753
Markenimage
728
Brand image
719
Brand equity
590
Consumer behaviour
496
Konsumentenverhalten
495
brand equity
384
Markenwert
354
Marketing cooperation
327
Marketingkooperation
327
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286
Beziehungsmarketing
196
Relationship marketing
195
Deutschland
155
Germany
146
Theorie
121
Theory
121
Online-Marketing
108
Internet marketing
106
Brand Equity
104
Marketingmanagement
100
Social Web
95
Social web
95
Marketing management
94
Markenpolitik
84
Marketing
82
Customer satisfaction
68
Kundenzufriedenheit
66
Advertising effects
56
Werbewirkung
56
Corporate Social Responsibility
52
Corporate social responsibility
50
Store brand
49
Handelsmarke
48
Strategische Allianz
48
Einzelhandel
46
Messung
46
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English
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German
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Hakenes, Hendrik
7
Peitz, Martin
7
Lieven, Theo
5
Keller, Kevin Lane
4
Sattler, Henrik
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Crass, Dirk
3
Czarnitzki, Dirk
3
Hoepfner, Jörg
3
Kaufmann, Hans Rüdiger
3
Liebert, Tobias
3
Toole, Andrew A.
3
Bauer, Hans H.
2
Botha, Elsamari
2
Bourgault, Normand
2
Calvo-Porral, Cristina
2
Christodoulides, George
2
Cohen, Justin
2
Divakaran, Pradeep Kumar Ponnamma
2
Donnevert, Tobias
2
Ekinci, Yuksel
2
Faulkner, Margaret
2
Fuchs, Sebastian
2
Grohmann, Bianca
2
Guzman, Francisco
2
Herrmann, Andreas
2
Jennewein, Klaus
2
Johansson, Johny K.
2
Jost-Benz, Marc
2
Khan, Bilal Mustafa
2
Kugler, Sascha
2
Landwehr, Jan Rüdiger
2
Loginova, Oksana
2
Luffarelli, Jonathan
2
Lévy Mangin, Jean-Pierre
2
Mäder, Ralf
2
Nguyen, Cathy
2
Paul, Justin
2
Rego, Lopo L.
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Edward Elgar Publishing
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
16
The journal of brand management : an international journal
13
European journal of marketing : EJM
10
SpringerLink / Bücher
8
The journal of product & brand management
6
Cogent business & management
5
International journal of hospitality management
5
Journal of retailing and consumer services
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of retailing
3
African journal of business and economic research : AJBER
2
Branding competence
2
European research studies : an international multidisciplinary journal with topics in European integration
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Hamburger Schriften zur Marketingforschung
2
International journal of economics and business research : IJEBR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Marken- und Produktmanagement
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Strategisches Marketingmanagement
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Administrative Sciences : open access journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian Academy of Management journal : AAMJ
1
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ECONIS (ZBW)
273
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
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2
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
3
Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju
;
Lee, Tzong-ru
;
Yen, Szu-Wei
;
Hilletofth, Per
- In:
European business review : EBR ; the official journal …
27
(
2015
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
Saved in:
4
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
5
Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
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6
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
7
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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8
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
9
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
10
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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