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Markenartikel
Consumer behaviour
82,129
Konsumentenverhalten
79,648
Digitalisierung
16,024
Digitization
13,700
Innovationsdiffusion
12,756
Innovation diffusion
12,509
Theorie
12,393
Theory
12,163
Relationship marketing
9,257
Beziehungsmarketing
9,221
Brand management
7,573
Markenführung
7,524
Brand image
6,649
Markenimage
6,603
Deutschland
6,310
Social Web
6,248
Social web
6,244
USA
6,176
Electronic Commerce
5,970
United States
5,909
Online-Handel
5,873
Online retailing
5,858
Germany
5,840
Customer satisfaction
5,822
E-commerce
5,793
Innovation
5,780
Kundenzufriedenheit
5,657
Online-Marketing
4,926
Internet marketing
4,898
Service quality
4,656
Dienstleistungsqualität
4,609
Innovation adoption
4,493
Innovationsakzeptanz
4,442
Einzelhandel
4,320
Technischer Fortschritt
4,317
Brand
4,281
Retail trade
4,273
Electronic Banking
4,199
Technological change
4,180
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2,059
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645
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3,446
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2
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
191
The journal of product & brand management
171
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of marketing
24
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,234
USB Cologne (EcoSocSci)
24
EconStor
8
OLC EcoSci
1
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1
Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza
;
Shahin, Arash
;
Vosta, …
- In:
International journal of Islamic and Middle Eastern …
7
(
2014
)
2
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
Saved in:
2
Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah
;
Sharifah Faridah Syed Alwi
;
Md. Nor …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
Determinants of customers' brand choice and continuance intentions with mobile data service provider : the role of past experience
Ojiaku, Obinna C.
;
Osarenkhoe, Aihie
- In:
Global business review
19
(
2018
)
6
,
pp. 1478-1493
Persistent link: https://www.econbiz.de/10011982817
Saved in:
6
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
9
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
Saved in:
10
Robust analysis on promotion duration for two competitive brands
Lin, C.
;
Lin, Y.-T.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
4
,
pp. 548-555
Persistent link: https://www.econbiz.de/10003699225
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