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Markenartikel
Brand management
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Corporate reputation
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Firmenimage
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Brand architecture
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Markenarchitektur
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Otubanjo, Olutayo
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Abimbola, Temi
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Alleyne, Lloydon B.
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Journal of euromarketing
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The journal of product & brand management
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ECONIS (ZBW)
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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
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2
Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
;
Alleyne, Lloydon B.
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
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