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Markenartikel
Werbung
13,843
Advertising
11,312
Werbewirkung
3,858
Advertising effects
3,797
Consumer behaviour
3,057
Konsumentenverhalten
2,949
Internet marketing
1,845
Online-Marketing
1,843
advertising
1,406
Theorie
1,390
Theory
1,351
Marketing
992
USA
945
Deutschland
924
Brand management
792
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781
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771
Marketingmanagement
650
Marketing management
636
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584
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583
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481
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478
Markenimage
476
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468
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467
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405
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365
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358
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352
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339
Werbewirtschaft
318
Competition
317
Werbepsychologie
303
Öffentlichkeitsarbeit
290
Advertising industry
279
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276
Game theory
275
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German
59
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Wheeler, Alina
8
Domizlaff, Hans
6
Keller, Kevin Lane
5
Ko, Eunju
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Gierl, Heribert
4
O'Guinn, Thomas C.
4
Rosengren, Sara
4
Semenik, Richard J.
4
Wang, Jing
4
Wilbur, Kenneth C.
4
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Roberts, Kevin W. S.
3
Romaniuk, Jenni
3
Röper, Burkhardt
3
Schlichthorst, Marisa
3
Srinivasan, Shuba
3
Amrouche, Nawel
2
Andreae, Clemens-August
2
Bauer, Brittney C.
2
Bernritter, Stefan F.
2
Blume, Otto
2
Broadbent, Tim
2
Chae, Heeju
2
Chapman, John F.
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Conrad, Hans-Gerd
2
Dens, Nathalie
2
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Axel Springer Verlag
1
Campus Verlag
1
Committee on Advertising
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
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Journal of business research : JBR
17
Journal of advertising research
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : JPM
7
The journal of product & brand management
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Psychology & marketing
5
European journal of operational research : EJOR
4
International journal of production economics
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Corporate communications : an international journal
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Markenartikel : das Magazin für Markenführung
2
Markenartikel heute : Marke, Markt und Marketing
2
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Source
All
ECONIS (ZBW)
405
USB Cologne (EcoSocSci)
38
EconStor
1
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1
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
3
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
4
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Reputation and
advertising
of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
7
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
9
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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