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Markenartikel
Consumer behaviour
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Rita, Paulo
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ECONIS (ZBW)
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
3
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
4
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
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