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Markenartikel
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Wettbewerb
40,403
Competition
36,268
Relationship marketing
25,963
Beziehungsmarketing
25,288
Theorie
23,492
Theory
22,959
Service quality
21,464
Dienstleistungsqualität
20,713
Einzelhandel
17,687
Customer satisfaction
15,277
Retail trade
15,085
Kundenzufriedenheit
13,692
Deutschland
13,103
USA
11,167
Germany
10,560
United States
10,484
Brand management
8,613
Markenführung
8,558
Brand image
7,184
Markenimage
7,141
Online-Handel
6,736
Online retailing
6,709
Social Web
5,987
Social web
5,983
Electronic Commerce
5,763
E-commerce
5,529
Online-Marketing
5,408
Internet marketing
5,402
competition
5,281
Innovation
4,764
Experiment
4,739
Brand
4,703
Preismanagement
4,574
Pricing strategy
4,573
Bank
4,396
Marketingmanagement
4,371
Marketing management
4,338
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718
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Dawes, John
23
Fournier, Susan
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Bronnenberg, Bart J.
13
Bruhn, Manfred
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Sharp, Byron
12
Steenkamp, Jan-Benedict E. M.
12
Baumgartner, Bernhard
11
De Chernatony, Leslie
11
Gunasti, Kunter
11
Khan, Imran
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Paap, Richard
10
Trinh, Giang
10
Zarantonello, Lia
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
Foroudi, Pantea
9
Franses, Philip Hans
9
Gómez-Suárez, Mónica
9
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
4
National Bureau of Economic Research
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Advanced Institute of Management Research <London>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
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Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Hochschule Offenburg
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
New York University / Institute of Retail Management
1
Peter Lang AG
1
Retail Research Society
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Umeå universitet
1
Universität Duisburg <1980-2002>
1
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Journal of business research : JBR
240
The journal of brand management : an international journal
198
The journal of product & brand management
176
Journal of retailing and consumer services
157
Psychology & marketing
65
European journal of marketing : EJM
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
Journal of fashion marketing and management
31
Journal of international consumer marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of the Academy of Marketing Science
30
International journal of hospitality management
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of global marketing
24
SpringerLink / Bücher
24
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
European journal of marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of retail & distribution management
18
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ECONIS (ZBW)
4,685
USB Cologne (EcoSocSci)
32
EconStor
10
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Enriching the ECSI model using brand strength in the
retail
setting
Sarantidou, Paraskevi
- In:
European journal of management and business economics : …
26
(
2017
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
Saved in:
2
The influence of a
retail
store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
3
Perceptions of others, mindfulness, and brand experience in
retail
service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
4
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
5
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im
Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
6
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
7
The new approach to developing store brand strategy : a case from China
Song, Wei
;
Schein, David D.
;
Collins, Roger
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
Saved in:
8
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
9
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
10
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
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