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Brand managers' mindful self-management of their professional experience : consequences for pay, self-efficacy and job performance
Bennett, Roger - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 545-569
Persistent link: https://www.econbiz.de/10009233010
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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Factors affecting visual artists' levels of commitment to artwork distributors
Kottász, Rita; Bennett, Roger - In: Arts marketing : an international journal ; AM 3 (2013) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10009763650
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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755