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Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
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2
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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3
How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang
;
Li, Fuan
;
Wei, Yu
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
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