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Markenführung
Marketingmanagement
16,958
Marketing management
16,372
Markteintritt
11,454
Market entry
11,321
Consumer behaviour
8,777
Konsumentenverhalten
8,758
Werbewirkung
7,929
Advertising effects
7,703
Theorie
7,657
Theory
7,531
Viral marketing
4,818
Virales Marketing
4,798
Online-Marketing
4,695
Internet marketing
4,645
Marketing
4,416
Werbung
4,377
Advertising
4,300
USA
3,413
Social Web
3,302
Social web
3,300
United States
3,299
Marketing theory
3,221
Marketingtheorie
3,073
Deutschland
2,964
Brand management
2,949
Relationship marketing
2,927
Beziehungsmarketing
2,903
Germany
2,710
Markenimage
1,969
Brand image
1,950
Innovation
1,558
Wettbewerb
1,551
Unternehmenserfolg
1,546
Firm performance
1,531
Competition
1,497
Strategisches Management
1,332
Brand
1,229
Markenartikel
1,228
Online-Handel
1,208
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Undetermined
1,390
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361
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2,280
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641
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7
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Ratgeber
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9
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9
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6
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4
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4
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4
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4
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English
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Keller, Kevin Lane
20
Melewar, T. C.
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Bauer, Hans H.
11
MacInnis, Deborah J.
11
Baumgarth, Carsten
10
Foroudi, Pantea
10
Huber, Frank
10
Romaniuk, Jenni
10
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Gierl, Heribert
8
Park, C. Whan
8
Sreejesh, S.
8
Šerić, Maja
8
Aaker, David A.
7
Brasel, S. Adam
7
O'Cass, Aron
7
Septianto, Felix
7
Srivastava, R. K.
7
Urde, Mats
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang Nguyen Viet
6
Baxter, Stacey M.
6
Bruhn, Manfred
6
Brunner, Christian Boris
6
Casidy, Riza
6
De Chernatony, Leslie
6
Erfgen, Carsten
6
Fantapié Altobelli, Claudia
6
Fournier, Susan
6
He, Jiaxun
6
Hirvonen, Saku
6
Ilicic, Jasmina
6
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Springer Fachmedien Wiesbaden
5
American Marketing Association
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Information Resources Management Association
3
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
IGI Global
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Österreichische Werbewissenschaftliche Gesellschaft
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Robert Schuman Centre for Advanced Studies
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
114
The journal of brand management : an international journal
81
The journal of product & brand management
80
Journal of marketing communications
56
Journal of retailing and consumer services
50
International journal of advertising : the review of marketing communications
49
SpringerLink / Bücher
39
International journal of advertising : the quarterly review of marketing communications
35
Journal of promotion management : JPM
32
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : innovations in planning and applied research
31
European journal of marketing : EJM
30
Journal of strategic marketing
30
Psychology & marketing
28
Journal of advertising research
26
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing
22
Asia Pacific journal of marketing and logistics
19
International journal of hospitality management
19
Journal of marketing management : MM
19
Journal of marketing research : JMR
18
Marketing : ZFP ; journal of research and management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing intelligence & planning
17
Marketing letters : a journal of research in marketing
16
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Business horizons
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Cogent business & management
13
International marketing review
13
Springer eBook Collection
13
Springer eBook Collection / Business and Economics
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of hospitality marketing & management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Gabler Edition Wissenschaft
11
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ECONIS (ZBW)
2,926
EconStor
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1
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
2
Entrepreneurial Marketing: geringer Mitteleinsatz mit hoher Wirkung
Rößl, Dietmar
;
Kraus, Sascha
;
Fink, Matthias
;
Harms, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10003803914
Saved in:
3
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
4
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
5
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
6
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
7
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
8
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
Saved in:
9
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
10
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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