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Markenführung
Taiwan
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European journal of marketing : EJM
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The journal of brand management : an international journal
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B2B brand extension to the B2C market : the case of the ICT industry in Taiwan
Tang, Ying-Chan
;
Liou, Fen-May
;
Peng, Sheng-Yao
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 399-411
Persistent link: https://www.econbiz.de/10003745626
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2
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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