A core goal for marketers is effective segmentation: partitioning a brand's or product's consumer base into distinct and meaningful groups with differing needs. Traditional segmentation data include factors like geographic location, demographics, and shopping history. Yet, research into the...

Logos serve a fundamental role as the visual figureheads of brands. Yet, due to the difficulty of using unstructured image data, prior research on logo design has largely been limited to non-quantitative studies. In this work, we explore the interplay between logo design and brand identity...